US engineering company
OEM turbine installations.
Structuring the entity, commercial posture, and leadership team from day one. Cross-border capital and personnel across three jurisdictions.
Stan Tscherenkow. Private business advisor for founders and operators carrying consequential decisions. Two decades operating across Europe, Russia, Asia, and the United States before advising on the same decisions. Based in Sacramento, California.
Skip to main contentArchitecting decisions · Engineering results.
The person who catches the structural mistake while you are describing it. Names it in language you cannot unhear. Stays in the room until the decision closes.
Bring the decision. I meet you there.
Different situations move differently. Choose the one closest to yours.
Month four of just one more week to think about it. Meanwhile the options are closing themselves.
Day-one decisions disguised as paperwork. The entity, the cap table, the first three hires. Wrong now is expensive forever.
Revenue up. Team quietly falling apart. Everyone pretending the pattern is not the pattern. The numbers catch up next quarter.
One person carrying decisions no one else has been allowed to see. The team senses the strain before anyone names it. Silence is not how the weight gets lighter.
The rules are not the same on the other side. The buyers are not either. One wrong assumption compounds the fastest where it is hardest to see.
The decision has been open for months. Every meeting circles it. The numbers are getting worse while everyone agrees something must be done. Nobody names what it actually is.
The job is to catch the structural mistake you cannot see because you are inside it. Name it in language that cannot be unheard. Let the real decision surface. Close it. The conversation is the product.
A short application. Stan reads every one personally.
Yes with a time. No with a reason. Or a redirect, if a different structure serves you better.
Sixty to ninety minutes. Tier confirmed or reassigned. Scope and fee in writing.
A direct link. Paid before the work starts.
The conversation is the product.
Every engagement is application-gated. Every engagement starts with the decision, never with a calendar.
A single focused engagement for one decision or structural question.
Right fit: founder or operator carrying one specific decision open for weeks or months. Most often The Stuck Decision or an early-stage New Build.
How this differs from a consultant Apply for Tier 01A recurring outside read for operators making consequential decisions continuously.
Right fit: founder or operator whose decision surface is continuous, not one-off. Common across New Build, The Weight, ongoing Drift, and recurring Cross-Border work.
How this differs from a coach Apply for Tier 02On-site, principal-to-principal. Boards, founding teams, and ownership groups in transition.
Right fit: multi-party decisions, governance transitions, ownership restructure. Detailed framework at /boards-and-teams.
For boards and teams Apply for Tier 03Three commitments that hold on every application.
Every application lands in Stan's inbox directly. No screeners. No sales team. No automation. The decision to reply comes from the person you would be working with.
Yes with a proposed first-conversation time. No with an honest reason. Or redirected if a different structure would serve you better. Never silence.
Some situations need a different kind of advisor. When that is the read, the right person is named. An honest no is often more valuable than a mismatched yes.
“The mistake is almost always structural. The person describing it almost always knows. The work is to name what they already sense so the decision can close.”
You know what decision this is. You have been carrying it for a reason.