Stan Tscherenkow. Private business advisor for founders and operators carrying consequential decisions. Two decades operating across Europe, Russia, Asia, and the United States before advising on the same decisions. Based in Sacramento, California.

Private Business Advisory

For the decisions founders cannot delegate.

Architecting decisions · Engineering results.

Stan Tscherenkow, portrait

The person who catches the structural mistake while you are describing it. Names it in language you cannot unhear. Stays in the room until the decision closes.

Bring the decision. I meet you there.

The mechanism

The decision has been open for months. Every meeting circles it. The numbers are getting worse while everyone agrees something must be done. Nobody names what it actually is.

The job is to catch the structural mistake you cannot see because you are inside it. Name it in language that cannot be unheard. Let the real decision surface. Close it. The conversation is the product.

Live portfolio Operating now

On the desk now.

Two ventures I co-founded. Three advisory relationships, five years and running.

23 Countries operated in
20+ Years as principal
5 Live engagements
2 Own ventures
Co-founding venture

US engineering company

OEM turbine installations.

Structuring the entity, commercial posture, and leadership team from day one. Cross-border capital and personnel across three jurisdictions.

Co-founding venture

Swiss energy technology

US and GCC distribution.

Building distribution for a European technology across US and Gulf markets. Governance, market entry, and partner selection where the operating logic differs at every border.

Advisory · 5+ years

A fiduciary services firm

Senior engagement.

Ongoing advisory on ownership structure, governance, and strategic direction at the principal level.

Advisory · 5+ years

A major construction group

Senior engagement.

Ongoing advisory on capital decisions, leadership structure, and transitions across the group.

Advisory · 5+ years

A strategic non-profit

Senior engagement.

Ongoing advisory on governance, direction, and structural decisions at the board level.

How engagements start

Five steps. You are at step one.

  1. 01 You apply

    A short application. Stan reads every one personally.

  2. 02 Direct reply within 48 hours

    Yes with a time. No with a reason. Or a redirect, if a different structure serves you better.

  3. 03 First conversation

    Sixty to ninety minutes. Tier confirmed or reassigned. Scope and fee in writing.

  4. 04 Secure payment

    A direct link. Paid before the work starts.

  5. 05 The work begins

    The conversation is the product.

Ways to work

Three ways in. Same standard.

Every engagement is application-gated. Every engagement starts with the decision, never with a calendar.

Tier 01

Private Engagement

from $2,500

A single focused engagement for one decision or structural question.

Duration
Single engagement, 2 to 4 conversations.
Cadence
Scheduled against the decision timeline.
Format
Video, or in person where geography allows.
Scope
Anchored to one specific question. Closes when resolved.

Right fit: founder or operator carrying one specific decision open for weeks or months. Most often The Stuck Decision or an early-stage New Build.

How this differs from a consultant Apply for Tier 01
Tier 02

Principal Circle

from $4,500 / month

A recurring outside read for operators making consequential decisions continuously.

Duration
Three-month minimum. Ongoing after.
Cadence
Two 60 to 90 minute conversations per month.
Format
Video. Optional in-person quarterly.
Scope
Whatever is on the desk. Topics shift across the engagement.

Right fit: founder or operator whose decision surface is continuous, not one-off. Common across New Build, The Weight, ongoing Drift, and recurring Cross-Border work.

How this differs from a coach Apply for Tier 02
Tier 03

Operating Partner

By application

On-site, principal-to-principal. Boards, founding teams, and ownership groups in transition.

Duration
Two to six months, scoped to the transition.
Cadence
Every two to four weeks. In person where geography allows.
Format
In the team's actual meeting. No parallel coaching.
Scope
One specific transition or decision. Closes on closure.

Right fit: multi-party decisions, governance transitions, ownership restructure. Detailed framework at /boards-and-teams.

For boards and teams Apply for Tier 03
After you apply

What separates this from any other consultant.

Three commitments that hold on every application.

01

Read personally. Without exception.

Every application lands in Stan's inbox directly. No screeners. No sales team. No automation. The decision to reply comes from the person you would be working with.

02

A reply within 48 hours.

Yes with a proposed first-conversation time. No with an honest reason. Or redirected if a different structure would serve you better. Never silence.

03

The honest no, when it applies.

Some situations need a different kind of advisor. When that is the read, the right person is named. An honest no is often more valuable than a mismatched yes.

Stan Tscherenkow
“The mistake is almost always structural. The person describing it almost always knows. The work is to name what they already sense so the decision can close.”
Stan Tscherenkow
Apply for private advisory

You know what decision this is. You have been carrying it for a reason.

See the three ways in
Personal reply within 48 hours From $2,500 · By application