Stan Tscherenkow. Private business advisor for founders and operators carrying consequential decisions. Two decades operating across Europe, Russia, Asia, and the United States before advising on the same decisions.

Private business advisor · Application gated · 48-hour personal reply

You have been carrying this for a month. Bring it in.

Architecting decisions · Engineering results.

Stan Tscherenkow, portrait

The person who catches the structural mistake while you are describing it. Names it in language you cannot unhear. Stays in the room until the decision closes.

Bring the decision. I meet you there.

Pick by what you are carrying, not by what it costs
Tier 01 · Outside Read One principal-level problem per month. $2,500 / month. Recurring. Cancel with 30-day notice. Tier 02 Decisions every month. From $4,500 per month. Three-month minimum. Tier 03 Decision belongs to a board, founding team, or ownership group. By application. Scoped to the transition.
You are probably here because
Pain Everything comes back to you. Self-help layer You are about to sign or spend. Comparison You do not know which help to hire. Log You want to read how I think. Definition You want to know what this work actually is.

Read all 32 pain pages → /pain

The mechanism

The decision has been open for months. Every meeting circles it. The numbers are getting worse while everyone agrees something must be done. Nobody names what it actually is.

The job is to catch the structural mistake you cannot see because you are inside it. Name it in language that cannot be unheard. Let the real decision surface. Close it. The call and the written read after are the product.

Live portfolio Operating now

On the desk now.

Two ventures I co-founded. Three advisory relationships, five years and running.

23 Countries operated in
20+ Years as principal
5 Live engagements
2 Own ventures
Co-founding venture

US engineering company

OEM turbine installations.

Structuring the entity, commercial posture, and leadership team from day one. Cross-border capital and personnel across three jurisdictions.

Co-founding venture

Swiss energy technology

US and GCC distribution.

Building distribution for a European technology across US and Gulf markets. Governance, market entry, and partner selection where the operating logic differs at every border.

Advisory · 5+ years

A fiduciary services firm

Senior engagement.

Ongoing advisory on ownership structure, governance, and strategic direction at the principal level.

Advisory · 5+ years

A major construction group

Senior engagement.

Ongoing advisory on capital decisions, leadership structure, and transitions across the group.

Advisory · 5+ years

A strategic non-profit

Senior engagement.

Ongoing advisory on governance, direction, and structural decisions at the board level.

How engagements start

Five steps. You are at step one.

  1. 01 You apply

    A short application. Stan reads every one personally.

  2. 02 Direct reply within 48 hours

    Yes with a time. No with a reason. Or a redirect, if a different structure serves you better.

  3. 03 First conversation

    Sixty to ninety minutes. Tier confirmed or reassigned. Scope and fee in writing.

  4. 04 Secure payment

    A direct link. Paid before the work starts.

  5. 05 The work begins

    For Tier 01: subscribe directly or apply first. For Tier 02 and Tier 03: applications read personally, scope and fee in writing.

Ways to work

Three ways in. Same standard.

Every engagement is application-gated. Every engagement starts with the decision, never with a calendar.

Tier 01 · Outside Read — Monthly

One principal-level problem per month.

$2,500 / month · recurring

A monthly outside read for owner-led businesses carrying problems that cut across operations, capital, sourcing, growth, family business, marketing, positioning, or AI workflow.

Cadence
One 90-minute call per month + written read after.
Topic
Whatever is on your desk that month.
Between calls
One short follow-up exchange (email or Signal).
Cancellation
Any time with 30-day written notice.

Right fit: principal carrying problems that do not fit one specialist box. Entries through The Stuck Decision, New Build, or Before You Buy Another AI Tool.

What the written read looks like Subscribe — $2,500 / mo
Tier 02 · Principal Circle

Two reads a month.

from $4,500 / month · three-month minimum

For principals whose desk produces consequential calls every month. Capital, governance, leadership, growth, family business, exits, cross-border. The problem set keeps moving; the outside reader stays.

Cadence
Two 60-90 minute calls per month + written summary after each.
Between calls
Async access on live decisions (email or Signal).
Quarterly
Pattern review across decisions read together.
Termination
Three-month minimum, then 30-day notice.

Right fit: principal whose decision surface is continuous. Common across New Build, The Weight, Drift, and Cross-Border work.

What the monthly summaries look like Apply for Tier 02
Tier 03 · Operating Partner

In the room with your team.

By application · scoped to the transition

For decisions that belong to a board, founding team, or ownership group. Multi-principal transitions where the call must close in the actual room, not in a side-channel with one seat.

Duration
Two to six months, scoped to the transition.
Cadence
Every two to four weeks. In person where geography allows.
Method
Live decision-rights mapping + governance cadence installed.
Close
Transition memo read by board, principals, and legal counsel.

Right fit: multi-party decisions, governance transitions, ownership restructure, succession, cofounder transition, sale preparation. Framework at /boards-and-teams.

How a board engagement runs Apply for Tier 03
After you apply

What separates this from any other consultant.

Three commitments that hold on every application.

01

Read personally. Without exception.

Every application lands in Stan's inbox directly. No screeners. No sales team. No automation. The decision to reply comes from the person you would be working with.

02

A reply within 48 hours.

Yes with a proposed first-conversation time. No with an honest reason. Or redirected if a different structure would serve you better. Never silence.

03

The honest no, when it applies.

Some situations need a different kind of advisor. When that is the read, the right person is named. An honest no is often more valuable than a mismatched yes.

Questions buyers ask before they apply
How is this different from a business coach?
A coach helps you find your answer over months. I name the structural mistake under your question in two weeks. Different product, different speed, different outcome.
Why application instead of a booking calendar?
The call and the written read after are the product. Filtering before the work begins is how the product stays good.
What if you say no?
I reply within 48 hours. Yes with a time. No with a reason and a redirect. Free advice does not get attached.
What does it cost?
Tier 01 Outside Read — Monthly at $2,500/month recurring (subscribe directly or apply first; cancel with 30-day notice). Tier 02 Principal Circle from $4,500 per month with a three-month minimum. Tier 03 Operating Partner is by application, scoped to the transition.
Who is this for?
Founders, operators, owners, boards, and principals carrying consequential decisions on control, capital, governance, growth, or exits. Decisions that are no longer tactical.
Stan Tscherenkow
“The mistake is almost always structural. The person describing it almost always knows. The work is to name what they already sense so the decision can close.”
Stan Tscherenkow
Apply for private advisory

You know what decision this is. You have been carrying it for a reason.

See the three ways in
Personal reply within 48 hours From $2,500 / month · Subscribe or apply